the whole works at it. I’m damn sure not going to rent a place—what am I, an immigrant?”
“Yes,” I said. “You are an immigrant.”
“Immigrant or no, the only way people make money in retail in this city is by owning property, not by selling clothes. Ask the Saks family— they know. Ask the Gimbel family—they know. Although we will make money selling clothes, too, because our wedding gowns will be simply lovely, thanks to your considerable talents, and mine. So, yes, Vivian, in conclusion: I want me to buy a building. I want you to design wedding dresses, I want us to run a boutique, and I want both of us to live upstairs. That’s the plan. Let’s live together, and let’s work together. It’s not as though we’ve got anything else going on, right? Just say you’ll do it.”
I gave her proposal deep and serious consideration for about three seconds, and then said, “Sure. Let’s do it.”
—
If you’re wondering whether this decision turned out to be a giant mistake, Angela, it didn’t. In fact, I can tell you right now how it all
turned out: Marjorie and I made sublime wedding gowns together for decades; we earned enough money to support ourselves comfortably; we took care of each other like family; and I live in that same building to this day. (I know I’m old, but don’t worry—I can still climb those stairs.)
I never made a better choice than to throw in my lot with Marjorie Lowtsky and to follow her into business.
Sometimes it’s just true that other people have better ideas for your life than you do.
—
All that said, it was not easy work.
As with costumes, wedding gowns are not sewn but built. They are intended to be monumental, and so it takes a monumental amount
of effort to make one. My gowns were especially time-consuming because I wasn’t starting with bolts of clean, fresh fabrics. It’s harder to make a new dress from an old dress (or from several old dresses, as in my case), because you must disassemble the old dress first, and then your options will be limited by how much material you are able to glean from it. Besides which, I was working with aging and fragile textiles—antique silks and satins, and ancient spiderwebs of lace— which meant that I had to use an especially careful hand.
Marjorie would bring me sacks of old wedding and christening gowns that she scavenged from God knows where, and I would pick through them judiciously, to see what I could work with. Often the materials were yellowed with age or stained down the bodice. (Never give a bride a glass of red wine!) So my first task would be to soak the garment in ice water and vinegar to clean it. If there was a stain that I couldn’t remove, I’d have to cut around it, and figure out how much I could salvage of the old fabric. Or maybe I would turn that piece inside out, or use it as a lining. I often felt like a diamond cutter—trying to keep as much of the value of the original material as I could while shaving away what was flawed.
Then it was a question of how to create a dress that was unique. At some level, a wedding gown is just a dress—and like all dresses, it’s made of three simple ingredients: a bodice, a skirt, and sleeves. But over the years, with those three limited ingredients, I made thousands of dresses that were not at all alike. I had to do this, because no bride wants to look like another bride.
So it was challenging work, yes—both physically and creatively. I had assistants over the years, and that helped a bit, but I never found anyone who could do what I could do. And since I couldn’t bear to create a L’Atelier dress that was anything less than impeccable, I put in the long hours myself to make sure that each gown was a piece of perfection. If a bride said—on the evening before her wedding—that she wanted more pearls on her bodice, or less lace, then I would be the one up after midnight making those changes. It takes the patience of a monk to do this kind of detail work. You have to believe that what you are creating is sacred.
Fortunately, I happened to believe that.
—
Of course, the greatest challenge in building wedding dresses is learning how to handle the customers themselves.
In offering my service to so many brides over the years, I became delicately attuned to the subtleties of family, money, and power—but mostly, I had to learn how to understand fear. I learned that girls who are about to get married are always afraid. They’re afraid that they don’t love their fiancés enough or that they love them too much. They’re afraid of the sex that is coming to them or the sex that they are leaving behind. They’re afraid of the wedding day going awry. They’re afraid of being looked at by hundreds of eyes—and they’re afraid of not being looked at, in case their dress is all wrong or their maid of honor is more beautiful.
I recognize, Angela, that in the great scale of things, these are not monumental concerns. We had just come through a world war in which millions died and millions more saw their lives destroyed; clearly the anxiety of a nervous bride is not a cataclysmic matter, in comparison. But fears are fears, nonetheless, and they bring strain upon the troubled minds who bear them. I came to see it as my task to alleviate as much fear and strain as I could for these girls. More than anything, then, what I learned over the years at L’Atelier was how to help frightened women—how to humble myself before their needs, and how to lend myself to their wishes.
For me, this education started as soon as we opened for business.
The first week of our boutique’s existence, a young woman wandered in, clutching our advertisement from The New York Times. (This was Marjorie’s sketch of two guests at a wedding admiring a willowy bride. One woman says, “That gown is so poetical! Did she bring it home from Paris?” The second woman replies, “Why, almost! It comes from L’Atelier, and their gowns are the fairest!”)
I could see the girl was nervous. I got her a glass of water and showed her samples of the gowns I was currently working on. Very quickly, she gravitated toward a great big pile of meringue—a dress that resembled a puffy summer cloud. In fact, it looked exactly like the wedding gown that the swan-thin model in our advertisement was wearing. The girl touched her dream dress and her face grew soft with
longing. My heart sank. I knew this garment was not right for her. She was so small and roundish; she would look like a marshmallow in it.
“May I try it on?” she asked.
But I couldn’t allow her to do that. If she saw herself in the mirror wearing that dress, she would recognize how farcical she looked, and she would leave my boutique and never come back. But it was worse than that. I didn’t so much mind losing the sale. What I minded was this: I knew that this girl’s feelings would be wounded by seeing herself in that dress—deeply wounded—and I wanted to spare her the pain.
“Sweetheart,” I said, as gently as I could, “you’re a beautiful girl. And I think that particular gown will be a bitter disappointment for you.”
Her face fell. Then she squared her little shoulders and bravely said, “I know why. It’s because I’m too short, isn’t it? And because I’m too plump. I knew it. I’m going to look like a fool on my wedding day.”
There was something about this moment that went straight through the heart of me. There is nothing like the vulnerability of an insecure girl in a bridal shop to make you feel the small but horrible pains of life. I instantly felt nothing but concern for this girl, and I didn’t want her to suffer for another moment.
Also—please remember that up until this time, Angela, I hadn’t worked with civilians. For years, I’d been sewing clothing for professional dancers and actresses. I wasn’t accustomed to normallooking, regular girls, with all their self-consciousness and perceived flaws. Many of the women whom I had been serving thus far had been passionately in love with their own figures (and for good reason) and were eager to be seen. I was accustomed to women who would shed their clothes and dance around in front of a mirror with joy—not to women who would flinch at their own reflections.
I had forgotten that girls could be anything but vain.
What this girl taught me in my own boutique that day was that the wedding-gown business was going to be considerably different from show business. Because this little human being standing before my eyes was not some sumptuous showgirl; she was just a regular person who wanted to look sumptuous on her wedding day, and who did not know how to get there.
But I knew how to get her there.
I knew she needed a dress that was snug and simple, so she wouldn’t vanish in it. I knew that her dress needed to be made of crepe-backed satin, so it would drape but not cling. Nor could it be a vivid white, because of her somewhat ruddy complexion. No, her gown needed to be a softer, creamier color—which would make her skin look smoother. I knew that she needed a simple crown of flowers, rather than a long veil that would—again—hide her from view. I knew that she needed three-quarter sleeves to show off her pretty wrists and hands. No gloves for this one! Also, I could tell just by looking at her in her street clothes where her natural waist was located (and it was not where her current dress was belted) and I knew that her gown would need to fall from the natural waist, in order to give the illusion of an hourglass figure. And I could feel that she was so modest—so mercilessly self-conscious and self-critical—that she would not be able to bear it if the slightest hint of cleavage was revealed. But her ankles— those, we could show and so we would. I knew exactly how to dress her.
“Oh, sweetheart,” I said, and I quite literally tucked her under my wing. “Don’t you fret. We’re going to take good care of you. You will be a spectacularly beautiful bride, I promise it.”
And so she was.
—
Angela, I will tell you this: I came to love all the girls I ever served at L’Atelier. Every last one of them. This was one of the biggest
surprises of my life—the upwelling of love and protectiveness that I felt toward every girl I ever dressed for her wedding. Even when they were demanding and hysterical, I loved them. Even when they were not so beautiful, I saw them as beautiful.
Marjorie and I had gone into this business primarily to make money. My secondary motive had been to practice my craft, which had always brought me fulfillment. A tertiary reason had been that I really didn’t know what else to do with my life. But I never could have anticipated the greatest benefit this business would bestow: the powerful rush of warmth and tenderness that I felt every single time