Список литературы на английском языке / References in English
1. Balashov, A.I. Ekonomicheskaya teoriya: Uchebnik [Economic Theory: Textbook] / A.I. Balashov et al. - M.: UNITY, 2015. - 527 p. [in Russian]
2. Vatsenko I. S. Formirovaniye konkurentnykh preimushchestv sovremennogo predpriyatiya [Formation of competitive advantages of modern enterprise] / Vatsenko I. S. // Molodoy uchenyy [Young scientist]. - 2015. - No. 10. - P. 553-556. [in Russian]
3. Volkov K.V. Reytingovyy podkhod k otsenke konkurentosposob-nosti zernovogo proizvodstva RF v usloviyakh VTO [Rating approach to assessing competitiveness of grain production in the Russian Federation in context of WTO] / K.V. Volkov // Vestnik FGOU VPO MGAU [Billetin of FSOU VPO MSAU]. - 2013. - No. 3. - P.108-110. [in Russian]
4. Denisov B.A. Otsenka konkurentosposobnosti proizvoditeley zerna, funktsioniruyushchikh v ramkakh odnoy prirodno-ekonomicheskoy zony [Assessment of competitiveness of grain producers operating within framework of one natural and economic zone] / B.A. Denisov, E.V. Rodyukova // Regional'nyy vestnik [Regional Bulletin]. - 2016. - No. 3 (4). - P. 29-31. [in Russian]
5. Zolotareva E.L. Osobennosti otsenki konkurentosposobnosti proizvodstva zerna v sovremennykh usloviyakh [Features of assessing competitiveness of grain production in modern conditions] / E.L. Zolotareva, O.P. Pavlova // Regional'naya ekonomika: teo-riya i praktika [Regional Economics: Theory and Practice]. - 2014. - No. 6. - P. 75-78. [in Russian]
6. Zulkarnaev E.U. Metod rascheta integral'noy konkurentospo-sobnosti promyshlennykh, torgovykh i finansovykh predpriyatiy [Method for calculating integral competitiveness of industrial, commercial and financial enterprises] / E.U. Zulkarnaev, L.R. Ilyasova // Marketing v Rossii i za rubezhom [Marketing in Russia and abroad]. - 2016. - No. 4 (24). - P. 39-42. [in Russian]
7. McConnell K.R. Ekonomiks: Printsipy, problemy i politika [Economix: Principles, problems and politics] / K.R.Makkonnel, S.L. Brew. - M.: INFRA-M, 1999. - 974 p. [in Russian]
8. Nesterenko S.A. Mnogo-faktornaya model' otsenki konkuren-tosposobnosti predpriyatiy [Multi-factor model for assessing competitive ability of enterprises] / S. A. Nesterenko // APK: ekonomika, upravleniye [AIC: Economics, Management] - 2013. - No. 12. - P. 78-82. [in Russian]
9. Pertsovsky N.I. Marketing kak osnova innovatsionnoy deyatel'nosti predpriyatiya na rynke [Marketing as basis of innovative activity of enterprise in market] / N.I. Pertzovsky // Innovatsii i investitsii [Innovations and Investments]. - 2013. - No. 7. - P. 75-79. [in Russian]
10. Fathutdinov R.A. Metodika razrabotki i realizatsii strate-gii povysheniya konkurentosposobnosti organizatsii [Methodoogy of development and implementation of strategies to improve competitiveness of organizations] / R.A. Fathutdinov // Sovremennaya konkurentsiya [Modern Competition] - 2011. - No. 3 (27). - P. 113-116. [in Russian]
Competitive analysis as an element of strategic management
Kuzmenko O.V.1,, Chernyshov D.S.2, Zadorozhnaya K.N.3
1, 2, 3 Azov-Black Sea Engineering Institute, FSBEI HE Don State Agrarian University, Zernograd, Russia
Abstract. This article is devoted to the issues of competitive analysis as one of the methods of strategic analysis of an organization. The approaches to the disclosure of the economic essence of the concepts of “competition,” “competitive advantage,” “competitiveness” are given, the purpose and objectives of competitive analysis are also highlighted in the paper. The authors present the results of a competitive analysis of grain-producing enterprises of the Zernograd district of the Rostov region. The authors define their place on the competitive map of grain, and in the ranking of the competitive ability of grain products and enterprises.
Keywords: competitive analysis, competition, competitiveness, SWOT analysis, competitive advantage, competitive position.