Aloka, as a pioneer of radiation measurement, has greatly contributed to the development of energy and isotope utilization. Aloka will continue to pursue the theme of "Science and Humanity" to improve the future of medical care.

3. Answer the questions: 1. What has ALOKA been doing for more than 50 years? 2. What does Aloka develop equipment for? 3. What equipment does Aloka include? 4. What are the keys that contribute to expand horizons in diagnostic ultrasound imaging? 5. How did Aloka enhance medical care requirements? 6. What systems are the major tools in image diagnosis? 7. What are Aloka radiation-measuring instruments used for?

4. Summarize the text using the following plan:

The title of the text is It is taken from the book written by...The text can be divided into ... logical parts. The first part/ paragraph tells us about... From the second part we learn about... The third part is devoted to/ gives information about/ deals with/ describes/ gives some facts about/ contains information about... The main idea of the text is ... I can say that the text is which is very useful for our future professional activity.

Unit 4

1. Study these words and word combinations: convex array probe- выпуклый матричный датчик

obstetrics- акушерство

cardiovascular- сердечно-сосудистый

clinical applications- применение в медицинской практике

specimen preprocessing- предварительная обработка данных

endoscopic- выявленный эндоскопически

2. Read these words and word combinations and try to guess their meaning: innovative, technology, diagnostic, to manufacture, standard, prime league, to control, generation, beam former, patient.

About ALOKA Company, Ltd.

ALOKA Company, Ltd. (TOKYO: 7704), an innovator in ultrasound for 60 years, is the oldest continuously operating ultrasound company in the world. ALOKA is one of the most experienced and innovative firms in the diagnostic ultrasound market. ALOKA was the first to develop the convex array probe in 1981; invented color Doppler technology in 1983; and introduced the world to 3D Volume Mode in 1996. Today, these technologies have become indispensable diagnostic tools for ultrasound examinations in a wide variety of clinical applications. ALOKA, with its worldwide headquarters located in Tokyo, Japan and U.S. headquarters in Wallingford, CT, has over 56 domestic and overseas business establishments, including subsidiaries. ALOKA exports its products to more than 150 countries and has installed over 200,000 ultrasound systems across the globe.

ALOKA CO., LTD., is a leading health and scientific company operating in three core areas: Medical Electronic Systems (diagnostic ultrasound); General Analytical Instruments (radiation measurement); and Clinical Laboratory Systems (specimen preprocessing). It has been the world's leading pioneer of ultrasound systems for the medical and health science industries for nearly 60 years, providing ultrasound solutions to the obstetrics/gynecology, general imaging, internal medicine, cardiovascular, surgical and endoscopic ultrasound fields.

4. Answer the questions: 1) What is Aloka known all over the world by? 2) What did Aloka invent? 3) In what areas does Aloka operate ? 4) What does highly accepted 12bit high-speed digital processor provide? 5) What are proSound systems used for?

5. Find antonyms to these words in the text: unknown, outdated, the first generation, extended (or sophisticated).

Unit 5

1. Find the meaning of these words in the dictionary and use them in sentences of your own: headquartered, indispensable, first aid units, daily routine, up gradable.

2. Study these words and word combinations:

Expansion- распространение

core focus- активная зона

surgery guidance- хирургическое руководство

bolsters- матрицы;больстер

acquisitions- привлечение клиентов

intensive care unit - специально оборудованная "скорая помощь"; блок интенсивной терапии,

volume mode imaging режим объемного

воспроизведения изображения/ отображения/ формирования изображения.

3. Study these contractions:

Ltd. {limited liability) - с ограниченной ответственностью,

Co., Ltd (company, limited) - общество с ограниченной

ответственностью,

e.g. (exempli gratia) - example - например, etc. (Et cetera) - и так далее.

4. Skim the following text and try to understand it:

About Hitachi Aloka Medical America, Inc.

Hitachi Aloka Medical America, Inc. is committed to delivering advanced diagnostic ultrasound systems and solutions to meet the needs of physicians and patients. With its U.S. and Canadian headquarters in Wallingford, CT, Hitachi Aloka Medical America employs local sales, service and clinical applications professionals across the nations.

Hitachi Aloka Medical America, Inc. continues the expansion of its sales organization with the announcement of a new dedicated sales force targeting ultrasound opportunities in physician’s offices and clinics. The move will help the company to expand into new markets according to their President and General Manager, David Famiglietti. “Over the past several years, our core focus on radiology and surgery guidance has led to an increase in sales activities occurring within the hospital setting,” Famiglietti said.“This new sales force will give us the additional coverage to address market segments outside of the hospital setting that require a dedicated sales team. At the same time it bolsters our presence in traditional Hitachi Aloka strengths like obstetrics and gynecology.”

The company has tapped longtime Hitachi Aloka employee Chuck Ziegler to lead the new dedicated sales force.“Chuck has a long track record of success in the very same markets that the new team is focused on, both as a sales representative and manager,”said John Waddell, National Sales Manager. “This experience will be invaluable to his new team.” The new nationwide sales force will focus primarily on Hitachi Aloka’s Noblus and F37 ultrasound systems, two products that offer the capabilities, portability, and price points required in office and clinic settings. This growth in sales capacity is just the latest in a series of similar moves by the company, which has seen its sales teams more than triple through acquisitions and new hiring in the past three and a half years.

4. Give synonyms to the following words taken from the text: a manufacturer, to provide, datum (data), a device, a fracture.

5. Answer the questions:

1) What was one of the important innovations, introduced by ALOKA in 1983? 2) What has this technique become today? 3) What is the ProSound SSD-3500 targeted for? 4) What do Aloka's systems provide and serve for?

6. Summarize the text using task №3 (Unit 2) as a model. Unit 6

1. Read these international words and try to understand their meaning: system, congress, modality, signal, information, transmission, component, integration, processor, specifically, function, mobility, compact, design.

2. Study the Russian equivalents for the English words and word combinations:

echo - эхо; повторное изображение; отражённый сигнал,

resolution - разрешающая способность; разрешение (число точек на единицу длины или площади, в компьютерной графике, телевидении и т.д.),

aperture - апертура, раствор, расходимость (оптического пучка); кадровое окно; (световой) вырез,

microcircuit - микросхема; интегральная схема (ИС),

crisp and clear - четкий и ясный,

consumption - потребление; затрата, издержки, расход; 2D = two dimensional, в двух измерениях, двумерный, vessel - сосуд,

furthermore - к тому же, кроме того; более того,

user interface - пользовательский интерфейс, интерфейс пользователя (предоставляемая пользователю система окон, меню и других элементов управления, позволяющая общаться с данным приложением),

tissue - ткань, тканевый,

frame rate - скорость кадра,

storage - сохранение кадра,

fetus, foetus - (утробный) плод,

console panel layout - пульт управления, приборная доска.

3. Read the text and summarize it using task №4 (Unit 1) as a model:

New diagnostic ultrasound system

The system, named ProSound alpha 5, was exhibited at 14th World Congress on Ultrasound from 31 August - 4 September 2004, Stockholm, Sweden.

As an imaging modality, image quality is the essential factor for diagnostic ultrasound system. Aloka with the proSound technology, which transmits and receives noise-free signals, provides diagnostic information in a pure sound field. With harmonic echo, in particular, proSound creates high-resolution, high-sensitivity images only from harmonic components, taking advantage of its wide aperture and pure sound transmission features.

The preeminent image quality is necessary for ultrasound diagnosis. Aloka's advanced microcircuit technology provides the large-scale integration of the electronic circuit allowing creation of the high-density digital front-end. The resulting crisp and clear image quality will contribute to efficient and accurate examinations.

"We have developed a unique high-speed digital processor specifically for ultrasonic signal processing. The highly integrated processor delivers a compact front end with the SSD-5500SV's processing capabilities, while reducing power consumption by 40%" said Mr. Yoshihiro Yoshikawa, PhD., President of Aloka.

One of the first users of the ProSound alpha 5 technology, Professor Seth Granberg, a head of ultrasound unit, University Hospital Karolinska Institute, Stockholm, Sweden quoted as "It was impressive to see such an excellent 2D resolution on different wall layers. Even in very small vessels, fantastic Doppler sensitivity allowed us to have precise values. Furthermore, even in the very first day of use, it was easy to operate because of its simple intuitive user interface. Excellent for daily use in the radiology department."

The system is also featuring up-to-date functions, which include:

D-THE (definitive tissue harmonic echo),

4. Answer the questions according to the text:

1) Where and when was the system, named proSound alpha 5, exhibited? 2) What is the essential factor for diagnostic ultrasound system? 3) What are the main features of Aloka's proSound technology? What can this technology provide? 4) What does Aloka's advanced microcircuit technology provide? 5) What is the opinion of the first users about the proSound alpha 5 technology? 6) What up-to-date functions is the system also featuring?

5. Translate into Russian: 1) It was impressive to see such an excellent 2D resolution on different wall layers. Even in very small vessels, fantastic Doppler sensitivity allowed us to have precise values. 2) Excellent for daily use in the radiology department. 3) The preeminent image quality is necessary for ultrasound diagnosis. 4) Aloka's advanced microcircuit technology provides the large-scale integration of the electronic circuit allowing creation of the high-density digital front-end

UNIT 7

1. Study these words:

Ultrasound Consoles-ультразвуковые установки(системы управления)

to reducе side lobes-уменьшать боковые лучи

spatial and time resolutions- пространственное и временное разрешение

overlapping tissue- наложение, наслоение

vessel- сосуд

versatile systems- многоцелевые системы

abdominal- брюшной

FDA (Food and Drug Administration) - Управление no контролю за продуктами и лекарствами (США),

to be pending - ожидать решения, находиться на рассмотрении,

transmitter - передатчик,

receiver - приёмное устройство,

transducer - преобразователь; датчик; приемник,

п. (папо-) - нано..., н, (10 в степени -9);

sec. (second) - секунда,

conventional system - обычная, традиционная система, side lobe - боковой лепесток,

dB (Decibel) - децибел (логарифмическая единица измерения относительного уровня сигнала).

2. a. Read the text, single out its main ideas and make a plan.

b. Translate this text into Russian, using a dictionary.

Products: Ultrasound Consoles

1. ProSound Alpha 7

Powerful, Friendly, Compact

The sleek ProSound Alpha 7 brings ergonomics, portability and premium performance to a new level. The most compact system in its class, the ProSound Alpha 7 inherits its high performance and digital front end technologies from Hitachi Aloka’s flagship Alpha 10. What’s more, this environmentally friendly “green machine” consumes 40% less electricity than previous models.

• Broadband Harmonics™ Harmonic imaging by Broadband Harmonics™ technology delivers sensitivity and resolution comparable to those of fundamental imaging. In addition to reducing side lobes and multiple echoes, more detailed image information and much higher penetration in deeper areas are achieved.

• Directional eFLOW™ (D-eFLOW) Compared with conventional blood flow display methods, D-eFLOW™ features enhanced spatial and time resolutions for greater detail. It is possible to display even narrow and slow flows in fingers and also fast flows in thick vessels like arteries without overlapping tissue images in high sensitivity. By assigning separate colors to flows moving toward and away from the transducer, it is possible to separately display narrow flows traveling in parallel.

• User-friendly Universal Design The control panel swivels and is height adjustable. High-resolution flat panel LCD monitor with vertical adjustments on flexible arm User-customizable panel switches Multi-function controls

• Environmentally friendly About 40% less power consumption than a conventional model.

• Compact The lightest and most compact in its class allowing for excellent portability.