Материал: voronina_ev_sotsialnokulturnaia_sfera_obshcheniia
5The countries in the United Nations select the Messengers of Peace.
6The Messengers of Peace tell the world about the UN’s work.
7Politicians can become Messengers of Peace.
2.Reading
Pre-reading activities
2.a Look at this list of companies and answer the questions.
1What do they do/produce?
2In which country did they start?
3Would you like to work for them?
BP Coca-Cola Fiat Google
Honda IBM McDonald’s Nestle
Nintendo Nokia Philips
Samsung Shell Sony
While-reading activities
2.b Read the text about Microsoft and choose the correct phrase/ sentence from A-F to fill in gaps 1-5. There is one sentence that you won’t need to use.
ABill Gates himself has given over $30 billion to support projects in global health and learning
Bit is now published in 26 languages and is available in more than 60 countries
CBill has mixed feelings about spending so much time running Microsoft
Dthat was designed to run on a computer
Eso they started to develop software for personal computers
F by the end of that decade, however, attitudes were changing in the USA
Growth of a Global Giant
Today Microsoft employs more than 55,000 people in 85 countries and regions. In 2006, the company made profits of US$ 12.6 billion. But it wasn’t always that way …
The seventies and eighties
(1975-1989)
Microsoft was set up in Albuquerque (New Mexico, USA) in 1975 by Bill Gates and his friend Paul Allen. The
two men were guided by a belief that every desk in every office, and every home, should have a computer, 1) . At first, the company concentrated on selling to
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businesses. In the late 1970s, Microsoft moved to the Seattle area. It is still based there today, on its own ‘corporate campus’ in Redmond. In the mid 1980s, Microsoft was growing rapidly and chose the Republic of Ireland as the Location of its first production facility outside the USA.
2) , and the company was criticized for making its employees work too hard!
The nineties (1990-1999) 1994 Microsoft Encarta was launched – the first encyclopaedia
3______ __________. The company slogan was also changed to: ‘Where do you want to go today?’
1995 Windows 95 was released, and more than a million copies were sold in the first four days. The company focus moved from business to the consumer. MSN, the Microsoft Network online service, was also launched, and quickly became one of the largest Internet service providers.
1996 Microsoft was named the company that Americans respected and admired the most.
1997 Microsoft opened its headquarters in India, now the second largest after its US headquarters.
1999 Gates’s book Business @ the Speed of Thought was published. The book shows how computer
technology can solve |
business |
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problems in new ways. |
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The ‘noughties’ (since 2000) 2001 Windows XP was released worldwide.
2004 Microsoft gave $3.5 million for relief and recovery efforts after the Asian tsunami.
5) . In this
year Microsoft faced legal action from the European Union for unfair competition.
2006 Plans were announced to develop the campus in Redmond. 2007 Microsoft Windows Vista was launched.
Post-reading activities
2.c Which decade do the following statements go with?
1People in the USA thought that Microsoft was top company.
2The company started making software abroad.
3Sales of one particular product were very good.
4Microsoft helped people after the terrible events in the Indian Ocean.
5Gates and Allen started the company.
6Microsoft became more interested in selling computers to people than to companies.
7Microsoft had problems in Europe.
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2.d Find words in the text that mean: |
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an idea that you think is true |
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an area of land where company (or |
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the programs that a computer uses |
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university) buildings are |
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to do different jobs |
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a short, clever phrase that is used in |
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gave most of its time or attention |
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advertising |
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to this |
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made a new product available |
2.e Using your own words answer the questions.
How did Microsoft change between 1975 and 2007?
What do you think were the three most important years for Microsoft?
3.Language skills
Grammar: past simple and continuous active; past simple passive
3.a Look at the underlined verbs in the first paragraph of the text.
What tense and voice are they?
Underline all the examples of the same verb forms in the rest of the text.
Match the tenses with their forms and meanings.
TENSE |
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FORM |
MEANING |
Past simple active |
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Past |
continuous |
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active |
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Past simple passive |
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Forms: |
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an action completed by someone in |
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was/were+past participle +(by) |
the past |
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was/were+v-ing |
2 |
an action in progress at a particular |
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moment in the past |
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v-ed/v2 |
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an action completed in the past |
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when we are more interested in |
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‘what happened’ than in ‘who did |
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it’ |
Meanings:
How do we form questions and negatives with these verb forms?
3.b Use these prompts to make questions about the start of the Italian company Fiat. Then listen and check your questions and answers to them.
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1When / Fiat / set up? When was Fiat set up?
2Where / cars / test / in the early years?
3When / car adverts / aim / at women for the first time?
4Which newspaper / buy / by Fiat in 1926, Corriere della Sera or La Stampa?
5What / set up / in the late 1920s?
6Where / Fiat cars / construct / in the early 1930s?
3.c Complete the factfile about Samsung with the past simple passive or active form of the verbs in brackets.
Samsung 1) (set up)
in Taegu, Korea, in 1938 by ByungChull Lee. At that time, Samsung General Store (its original name) 2) (sell) dried fish, vegetables and fruit to China. Samsung (which means three stars in Korean)
3)(grow) quickly.
In the 1970s, Samsung 4) (move) into industry and many new Samsung companies 5) (create), e.g. Samsung Shipbuilding. During this decade, Samsung also 6) (develop) its home electronic business. In 1976, the one millionth
black-and-white TV 7) (produce). The next year, colour
televisions 8) |
(export) for the |
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first time. |
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In the 1980s, |
Samsung 9) |
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(put) its energies into technology, and new products
10) (introduce) to the global market. In 1987, Samsung’s Chairman, Byung-Chull Lee, 11) (die) after almost 50 years in charge of the company. His son, Kun-Hee Lee, 12) (become) the new
chairman of Samsung.
3.d Put the verbs in brackets into the correct form: the past simple active/ passive or the past continuous.
1 The parking lot was full, the lines were long, and customers 1) (leave) with an arm-full of food and a smile on their face. Kroc 2) (stop) to see what
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(go on): “You’ll get the |
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best hamburger you ever ate for |
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fifteen cents. And you don’t have |
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to wait and mess around tipping |
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waitresses.” |
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The McDonald brothers 4) (do) |
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Ford |
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for hamburgers what Henry |
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(do) for cars. |
(open) his own |
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Kroc 6) |
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first hamburger stand in suburban |
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Chicago in 1955. |
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The brothers — Mac and Dick |
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McDonald — had started the fast- |
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food stand in 1940, but 7) |
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(not |
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Big Mac, Filet-O-Fish, and Egg |
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achieve) real success until |
eight |
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McMuffin. |
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years later. |
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Ronald |
McDonald, |
the |
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5 Over the |
years, operators |
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‘Hamburger-Happy Clown,’ 9) |
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8) |
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(develop) successful |
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(create) by Willard Scott, a local |
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additions to |
the menu such as the |
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television announcer. |
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Vocabulary: people and organisations
3.e Put the words in the box into two groups: A for individuals and B for groups of people.
minister ambassador assistant civil servant committee department staff
head of a department spokesperson president
3.f Match some of the words above with their definitions. Write definitions for the other words.
1 a group of people who meet regularly and make important decisions
2 a politician with an important government job
3 one part of a company or organisation
4 someone who represents and speaks for a group of people or organisation
5 someone who helps a more senior colleague
3.g Which job has each of the new members of the government got? Match these descriptions with the jobs below.
1 Marcus Antrim will work for the government in New York.
2 Geraldine Smith has the top job in economics.
3 Alistair Frank helps Geraldine Smith.
4 John Wilson has the most important job in the department that works with schools and universities. 5 Janet Laurence has a desk job, working for John Wilson.
6 Alison MacDonald gives the government’s opinions to the newspapers.
a Minister of Education
b Civil Servant in Education Department
c Head of finance Department d Assistant to Head of Finance e Press spokesperson
f Ambassador
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